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I deliver solutions for customer loyalty and acquisition
Brand identity & strategy
Customer experience
Marketing
I increased with 208% the number of new leads for a dental clinic.
Through rebranding (visual identity + new customer experiences) and marketing.
As a co founder at SmartDreamers, I was responsible for branding & marketing.
Millions of euros attracted from business angels and VC’s.
And global clients like British Petroleum, L’Oreal, Johnson Controls, Infosys, UiPath, Renault, Siemens, Genpact, L’Oreal, Eaton, Kaufland and many more.
Services
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Qualitative research through discussions with clients.
Research on what are promoting the competing brands.
Brand strategy proposal based on research and discussions with the business.
Specific proposals for new elements, to be introduced into the customer experience based on the strategy.
Brand archetype / personality proposal.
Adaptation or creation of identity elements (logo, colors, values, name, etc.)
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Developing the brand identity from a strategic perspective: naming, logo design, brand colours, fonts, tagline etc.
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This is the most important part of a business. Here is the value which makes the difference between you and the competition.
Based on customer research, I give you proposals of new elements to be introduced.
For a dental clinic, this process increased the number of new leads with 207%
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Qualitative research with colleagues within the company.
To learn more about what they like and dislike about the organizational culture, as well as details about their perception of the employer brand.Competitor research: what they communicate as an employer.
Proposal for an employer branding strategy / employer value proposition based on research.
External employer communication proposals, as well as internal communication based on the strategy.
Others
Full marketing and communication strategy
Based on brand analysis, I discover the business differentiators.
Additionally we can build new elements in the customer experience, to add differentiators.
Like this, we will increase the return of investment of marketing.
Full implementation if needed (with a team of freelancers I can cover the execution)
From social media content and paid media (Google Ads, Facebook, Instagram, Tik Tok, LinkedIn, Pinterest etc) to website content management, shop online, SEO, photography, video etc.
Worked with
E.ON
SmartDreamers
Aesthetic Dental Clinic
Marketomize
Urbanize Hub
Homeland Specials
Green Kitchen
Gladius Lucky Dragons
Brain 4 Strategy
Peak Auto Spa
Aqua Frame
East European Trade
Modern Gastro
ASA - football club
KinderTrips
Bycarry Chic
Clients case studies
Aesthetic Dental Clinic
branding + marketing
SmartDreamers
branding + marketing
Marketomize
brand identity
Peak Auto Spa
brand identity
Homeland Specials
brand identity
Aqua Frame
naming + brand strategy
Consultancy framework
I have over 15 years of experience in branding, employer branding, marketing and communication.
From NGOs to startups and corporations.
With tangible results, in projects built from scratch.
About me
SmartDreamers where I was a co-founder, attracted investments of over 3 million euros.
This is how it became a successful startup with international exposure and contracts with global clients at a group level, such as UiPath, Renault, Siemens, Genpact, L’Oreal, Eaton, Kaufland, and more.
I created the SmartDreamers brand from scratch, starting with the name and logo.
At E.ON, I led and implemented national-level employer branding operations.
I increased the positive exposure of the employer brand.
Which led to an increase in the number of applicants and the quality of individuals attracted, ranging from complex job roles to trainee / graduate programs.
I conducted specific campaigns, successfully filling challenging positions to recruit.
For example, the 40 programmers recruited for E.ON Software Development for the new division in Iași.
Below, you can see the organizations where I have contributed and developed so far:
BrandsTalk - advertising agency
National Museum for Contemporary Art - PR internship
L’Oreal - assistant manager
Telekom - product management B2B
Asociația Komunitas - project management and communication
KulturTrip - my own NGO
SmartDreamers - cofounder + marketing & communication manager
E.ON Romania - employer branding
Freelancing
Visuals & Videos & Results
Recommendations
Ana Maria Matei
Human Resources Director
E.ON
Marius joined E.ON Romania at a pivotal moment, as we were building the local employer branding team.
He effectively led and implemented operations within the department, employing a blend of creativity and strategy, that yielded remarkable results.
He significantly enhanced the visibility and positive perception of the E.ON employer brand, as confirmed by employees of competing companies in the energy sector.
He improved both the quality and quantity of attracting new candidates across diverse fields, from programmers to young graduates.
This translated into an expanded and improved perception of the E.ON employer brand.
Adrian Cernat
CEO & Co Founder
SmartDreamers
Together, we founded the company SmartDreamers.
Being a startup, we had to compensate for limited resources, with a highly effective brand strategy.
From the company name to various other details and operations, Marius managed to create a brand strategy that represented us (the team and co-founders), as well as job candidates and recruiters from large companies.
He successfully generated significant website traffic and impressive conversions with a limited budget, incomparably smaller than the resources available to major players in the market.
The brand, its results, and the vision, helped us gain the trust of investors across multiple rounds of investments.
Our Facebook page rapidly grew to over 100,000 likes in a short span, with a similar number of accounts / CVs created on the platform.
Thanks to the brand, we were able to attract notable personalities to our blog.
Some of them include Andi Moisescu, Andreea Esca, Răzvan Pascu, Adi Hădean and Raluca Feher.
Doctor Aurel Mașca
CEO Aesthetic Dental Clinic
In the consulting process, what I appreciated was the clear, meticulous, and comprehensive approach.
From the research phase, where a qualitative study was conducted with the clinic's clients, to the creative aspect of the approach and the proposed solutions.
Additionally, Marius conducted research on the competition's brand communication.
It was the first time, when I felt I had someone objective and detached, to discuss business matters with.
Simultaneously, I liked the fact that things were done in a "scientific" manner, starting from real data gathered during research, not just subjective ideas.
As a result, we were able to implement a series of new customer experiences, that led to higher customer loyalty.
Contact
The first step is to better understand your communication needs.
For collaboration, you can reach out to me via email, phone, or LinkedIn.
hello@mariushuza.com
+40 745 537 633
Learn more about branding
From analysis about the strategy of the most successful brands, to how you can build your brand strategy and elements.
Know how about brand idea, naming, tagline, brand colours palette and many more.
Branding / customer experience impact in revenue
Acquiring a new customer can cost five times more, than retaining an existing customer.
Increasing customer retention by 5%, can increase profits with 25-95%.
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer, is 5-20%.
85% of consumers say that the brand experience is as important as the product/service offered.
Fast Company
A customer often chooses a brand more emotionally or unconsciously
