E.ON Employer Branding Campaign

Context & Objective

The company was about to establish a new IT department in Iași, tasked with developing software solutions, for the entire E.ON group on an international level.

We needed to hire 40 senior programmers.

We had to become appealing in a local market, where several major companies were already present.

The E.ON employer brand for IT professionals was neither visible nor attractive.

Concept / strategy

The conclusion from the research about IT professionals, was that they can be motivated by interesting projects and an appealing team, especially one that is small and at its inception.

Campaign key message

‘‘Join a startup powered by global resources’’.

Results

E.ON - all the achievements

200 000 views of the career page - site

2 738 345 de views on Facebook & Instagram

146 666 impressions on Linkedin

i increased the number of the teams for Energy Challenge

also the candidates quality for GraduatE.ON

SmartDreamers

70 000 de users acquisition with accounts and CVs

80 000 de people liked the Facebook page

500 000 visitors on the website

Naming

SmartDreamers
Conveying how the team that comprises the business functions.

As well as the brand as a whole, is a blend of innovation and vision - a fusion of creativity.

KinderTrips - the name of a website about travels of parents with children.

GraduatE.ON - It is the new name for the trainee program aimed at graduates, carried out by E.ON Romania.

Copywriting

The page for Energy Challenge contest (developed by E.ON), details here.