E.ON Employer Branding Campaign

Context & Objective

The company was about to establish a new IT department in Iași, tasked with developing software solutions, for the entire E.ON group on an international level.

We needed to hire 40 senior programmers.

We had to become appealing in a local market, where several major companies were already present.
The E.ON employer brand for IT professionals was neither visible nor attractive.

Concept / strategy

The conclusion from the research about IT professionals, was that they can be motivated by interesting projects and an appealing team, especially one that is small and at its inception.

Campaign key message

‘‘Join a startup powered by global resources’’

Results

Aesthetic Dental Clinic

208% increase of leads / new potential clients

200% increase of traffic on the website

SmartDreamers

200 000 views of the career page - site

2 738 345 de views on Facebook & Instagram

146 666 impressions on Linkedin

increased the number of teams for Energy Challenge

also the candidates quality for GraduatE.ON

E.ON

70 000 users acquisition and CV’s

80 000 de people liked the Facebook page

500 000 visitors on the website

Naming

SmartDreamers

Conveying how the team is and clients, recruiters / employer brands & job seekers.
As well as the brand as a whole, is a blend of innovation and vision - a fusion of creativity.

KinderTrips - the name of a website about travels of parents with children.

GraduatE.ON - It is the new name for the trainee program aimed for graduates, carried out by E.ON Romania.

Copywriting

The page for Energy Challenge contest (developed by E.ON), details here.