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I deliver solutions for customer loyalty and acquisition.

Brand identity
Brand & business strategy
Customer experience
Marketing
Employer branding

Worked with

E.ON
SmartDreamers
Aesthetic Dental Clinic
Homeland Specials
East European Trade
Modern Gastro
ASA - football club
KinderTrips
Bycarry Chic

Portfolio / clients case studies

Aesthetic Dental Clinic
strategic branding

Homeland Specials
brand identity

SmartDreamers
strategic branding

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Consultancy framework

About me

I have over 15 years of experience in branding, employer branding, marketing and communication.

From NGOs to startups
and corporations.

With tangible results, in projects built from scratch.

SmartDreamers where I was a co-founder, attracted investments of over 3 million euros.

This is how it became a successful startup with international exposure and contracts with global clients at a group level, such as UiPath, Renault, Siemens, Genpact, L’Oreal, Eaton, Kaufland, and more.

I created the SmartDreamers brand from scratch, starting with the name and logo.

At E.ON, I led and implemented national-level employer branding operations.

I increased the positive exposure of the employer brand.

Which led to an increase in the number of applicants and the quality of individuals attracted, ranging from complex job roles to trainee / graduate programs.

I conducted specific campaigns, successfully filling challenging positions to recruit.

For example, the 40 programmers recruited for E.ON Software Development for the new division in Iași.

Below, you can see the organizations where I have contributed and developed so far:

  • BrandsTalk - advertising agency

  • National Museum for Contemporary Art - PR internship

  • L’Oreal - assistant manager

  • Telekom - product management B2B

  • Asociația Komunitas - project management and communication

  • KulturTrip - my own NGO

  • SmartDreamers - cofounder + marketing & communication manager

  • E.ON Romania - employer branding

  • Freelancing

E.ON & SmartDreamers Campaigns

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Services

  • Qualitative research through discussions with clients.

    Communication research on competing brands.

    Business analysis based on resource types, customer typologies, etc.
    A snapshot of the business at that moment.

    Brand strategy proposal based on research and discussions with the business.

    Specific proposals for new elements, to be introduced into the customer experience based on the strategy.

    Brand archetype/personality proposal.

    Adaptation or creation of identity elements (logo, colors, values, name, etc.)

    Follow-up with which we measure the impact of strategy implementation

  • Qualitative research with colleagues within the company.

    To learn more about what they like and dislike about the organizational culture, as well as details about their perception of the employer brand.

    Competitor research: what they communicate as an employer.

    Proposal for an employer branding strategy / employer value proposition based on research.

    External employer communication proposals, as well as internal communication based on the strategy.

  • Developing the brand identity from a strategic perspective: naming, logo design, brand colours, fonts, tagline etc.

  • Crafting texts for various needs/formats, some examples include websites, newsletters, social media, Facebook-Google ads, etc.

  • I can propose the communication concept for a campaign, as well as concrete execution elements such as copywriting.

  • Finding relevant names for companies, products, etc.

    The name is the essence of the brand. Ideally, it should be established alongside the strategy to maximize efficiency.

  • Developing content plans for social media. Categories of posts and topics.

Recommendations

Ana Maria Matei
Human Resources Director
E.ON

Marius joined E.ON Romania at a pivotal moment, as we were building the local employer branding team.

He effectively led and implemented operations within the department, employing a blend of creativity and strategy, that yielded remarkable results.

He significantly enhanced the visibility and positive perception of the E.ON employer brand, as confirmed by employees of competing companies in the energy sector.

He improved both the quality and quantity of attracting new candidates across diverse fields, from programmers to young graduates.

This translated into an expanded and improved perception of the E.ON employer brand.

Adrian Cernat
CEO & Co Founder
SmartDreamers

Adrian Cernat - CEO SmartDreamers

Together, we founded the company SmartDreamers.

Being a startup, we had to compensate for limited resources, with a highly effective brand strategy.

From the company name to various other details and operations, Marius managed to create a brand strategy that represented us (the team and co-founders), as well as job candidates and recruiters from large companies.

He successfully generated significant website traffic and impressive conversions with a limited budget, incomparably smaller than the resources available to major players in the market.

The brand, its results, and the vision, helped us gain the trust of investors across multiple rounds of investments.

Our Facebook page rapidly grew to over 100,000 likes in a short span, with a similar number of accounts / CVs created on the platform.

Thanks to the brand, we were able to attract notable personalities to our blog.
Some of them include Andi Moisescu, Andreea Esca, Răzvan Pascu, Adi Hădean and Raluca Feher.

Doctor Aurel Mașca
CEO Aesthetic Dental Clinic

Masca Aurel - Aesthetic Dental Clinic


In the consulting process, what I appreciated was the clear, meticulous, and comprehensive approach.

From the research phase, where a qualitative study was conducted with the clinic's clients, to the creative aspect of the approach and the proposed solutions.

Additionally, Marius conducted research on the competition's brand communication.

It was the first time, when I felt I had someone objective and detached, to discuss business matters with.

Simultaneously, I liked the fact that things were done in a "scientific" manner, starting from real data gathered during research, not just subjective ideas.

As a result, we were able to implement a series of new customer experiences, that led to higher customer loyalty.

Contact

The first step is to better understand your communication needs.

To get to know each other better, I offer an initial free meeting / discussion.

For collaboration, you can reach out to me via email, phone, or LinkedIn.

hello@mariushuza.com
+40 745 537 633

Get your free consultancy call

Facts about branding

85% of consumers say that the brand experience is as important as the product/service offered.

Fast Company

A customer often chooses a brand more emotionally or unconsciously.

Aldo Rustichini - specialist in neuroeconomy at Cambridge University

"Approximately 90% of decisions are made unconsciously, not based on rational choices where economic arguments take precedence."